There are a number of ways in which your SPS property websites are found by buyers:
1. Sign Riders
A custom sign rider will attract 10-20 times more buyer leads. It is the easiest way to connect drive-by leads with information about your property.
The latest National Home Buyers survey by NAR showed that “For Sale” signs are one of the most valuable resources for home buyers. Make sure to get a street address domain name for your SPS website. Then, display it on an SPS sign rider with the “For Sale” sign (e.g. “View this property at www.1122MainStreet.com”).
2. MLS Listing
The majority of MLS services allow for one link per listing. Sometimes this link is labeled as a “virtual tour link.” Make sure to use your SPS listing URL (i.e. 1122mainstreet.com) for this link. This is a great marketing tactic because:
- Your SPS websites display all of your virtual tours, listing videos, galleries, panoramas, and listing website in one convenient place.
- Your SPS websites can capture leads.
- Your SPS websites can be configured to be MLS compliant.
- SPS websites are designed to connect buyers with you, immediately.
3. National Home Search Sites, e.g. Realtor.com
As a REALTOR®, your listings appear on Realtor.com. Single Property Sites allows you to link to your listing websites using Realtor.com. Best of all, it only takes a few simple clicks.
4. Your Business Website
Use your real estate business/brokerage website to link to your SPS websites. Make sure that your listings on your brokerage website include links (i.e. 1122mainstreet.com) to your SPS listing websites.
5. Featured Listing Widgets
You can show off your SPS websites using the Featured Listings Widgets. Using this automated tool allows you to share your listing website on your own blog, Active Rain, or other pages.
6. HTML Flyers
Single Property Sites automatically populates online flyers for your listings. Promote your listing by sharing the SPS flyer on WordPress, Active Rain, or other websites.
SPS Tip:
To promote your listing website using one of the tools mentioned above:
- In your Single Property Sites account, navigate to the “Edit and Promote” page for property you want to promote.
- Choose which way you want to promote your SPS listing website under the “promotion” menu.
